"…we took some difficult-to-recycle bottle caps and used

them as pixels to make a stop motion film."

When it comes to recycling, Coors Light believes #EveryOneCan. So we took some notoriously difficult-to-recycle bottle caps and used them as pixels in a stop motion film that shows how Coors Light repurposes billboards into coolers, kegs into grills, and bottle caps into art. 

:60 VIDEO

We also repurposed some snippets of the film and turned them into 6-second bumpers

and GIFS for Coors Light’s social media feeds.

MillerCoors_CoorsLight_all.gif
MillerCoors_CoorsLight_umbrellas.gif

CLIENT: Coors Light

ROLE IN PROJECT: Concept and design

CREATIVE CREDITS: CD: Francisco Puppio, Gabo Curiel Copywriter: Omar Ponce Art Director: Grace Espejel

DATE: 2017