"So we took some difficult-to-recycle bottle caps and used
them as pixels to make a stop motion film."
When it comes to recycling, Coors Light believes #EveryOneCan. So we took some notoriously difficult-to-recycle bottle caps and used them as pixels in a stop motion film that shows how Coors Light repurposes billboards into coolers, kegs into grills, and bottle caps into art.
We also repurposed some snippets of the film and turned them into 6-second bumpers
and GIFS for Coors Light’s social media feeds.
CLIENT: Coors Light
ROLE IN PROJECT: Concept and design
CREATIVE CREDITS: CD: Francisco Puppio, Gabo Curiel Copywriter: Omar Ponce Art Director: Grace Espejel