Re-targeted banners, obnoxious, indiscreet. Banners so common place we just want to ignore them until now...
To show how easy it would be to take that product from their computer screen into their home, the Hijacked Banner leveraged online tracking technology and put the exact product consumers searched for into the back of a Toyota Tacoma on the next banner they saw.
CLIENT: Toyota Motors
ROLE IN PROJECT: Concept
CREATIVE CREDITS: CD: Veronica Elizondo Copywriter: Marcela Angeles Art Director: Grace Espejel
AWARDS: Fiap Awards: 1 Silver, 1 Bronze, 1 Finalist. USH Awards: 1 Bronze. ANA awards: Gold