To make an effective global campaign, we needed to create something that everyone could relate to: Feeling hot.

These spots show how consumers experience heat, not just in the physical sense but also, mentally. Not only are they hot and sweaty, but they also feel exhausted and disconnected.

This leaves them unable to fully enjoy their surroundings. But, by grabbing an ice cold Coors Light, the situation changes. Now, they are refreshed, engaged, reinvigorated, and cheerful.